Specially reprinted from «Management – a Social Responsibility», by Sascha Spoun/Timo Meynhardt (eds.), Nomos Verlagsgesellschaft, 2010, ISBN 978-3-8329-5060-6
Confidence in the profession of management has been seriously undermined by recent events. More than ever, managers face questions about how their actions benefit society.
This article by Peter Wuffli and Andreas Kirchschläger examines ways of building ethical foundations and constructing a philanthropic initiative upon them. The authors take an in-depth look at one particular case: entrepreneurial philanthropy in the field of economic development and the fight against poverty.